conclusion
In conclusion the essay went over the predatory monetization schemes that companies are using in the new and current mobile games. The predatory monetization schemes this essay analysed are microtransactions and fake mobile ads that companies use. Fake mobile games should be removed as they are fraudulent, since most of the content they promote is not theirs. Those ads also exploit kids to get ad revenue from it. Microtransactions are predatory as they sell premium currencies in bundles which if you spend more money the consumers get a better deal in the end. These predatory monetization schemes must end as they are predatory and take advantage of people who are gullible.
Reference list
Mago, Z., 2020. Games on social networks and the promotion within. Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, pp.132-147.
PlayToday.co. 2022. Top 20 Key Mobile Game Statistics for 2022. [online] Available at: <https://playtoday.co/blog/stats/mobile-game-statistics/#:~:text=In%202020%2C%20150.45%20million%20people,game%20microtransactions%20by%20one%20person.> [Accessed 8 May 2022].
King, D. and Delfabbro, P., 2018. Predatory monetization schemes in video games (e.g. ‘loot boxes’) and internet gaming disorder. Addiction, 113(11), pp.1967-1969.
TheGamer. 2022. Half Of Surveyed Gamers Said They Regret Purchasing Loot Boxes. [online] Available at: <https://www.thegamer.com/gamers-survey-regret-loot-boxes/> [Accessed 8 May 2022].
App Trigger. 2022. Animal Crossing: New Horizons introduces Nook Friday because we live in the worst timeline. [online] Available at: <https://apptrigger.com/2021/11/27/animal-crossing-new-horizons-nook-friday/> [Accessed 8 May 2022].
Martínez, C., 2017. The struggles of everyday life: How children view and engage with advertising in mobile games. Convergence: The International Journal of Research into New Media Technologies, 25(5-6), pp.848-867.
Comments
Post a Comment